Board of Directors

Nine directors are responsible for governing Direct Selling Australia. The Chief Executive Officer reports directly to the Board. The Board meets every two months to review planning direction, agree policy and Charter updates and set short and long term priorities.

Our board members have a wealth of industry knowledge, strategic insights, and innovative thinking and we are grateful for their ongoing effort and support.

All our Directors are volunteers and do not receive financial remuneration for their time.

Meet our directors

Peter Hurley
Chair
Herbalife Nutrition
John Hobby
Vice Chair
Nu Skin
Anthony Dene
Director
Arbonne
Celine Egan
Director
Juice Plus+
Bianca Cosentino
Director
Modere
Rochelle Potter
Director
USANA
Melissa Seitz
Director
Rodan + Fields
Heath Tully
Director
The Body Shop at Home
Jen Usher
Director
MONAT

Jen Usher

Director

Monat

Young, fresh, vivacious, driven. Jen Usher is the ultimate next generation leader with a passion for people and a flair for innovative thinking.

As one of the Direct Selling industry’s youngest CEOs, Jen has helped billion-dollar beauty and wellness brands such as Rodan + Fields and Kyani Australia & New Zealand launch and thrive in Australia and New Zealand. Often having to overcome adversity to lead her teams remotely, she’s steered the way in leveraging social and digital resources to build strong teams, community, a strong sponsoring culture and delivering enviable results.

With an intimate understanding of social media and gen-z/millennial culture, her next step into the premium haircare and skincare industry with powerhouse brand MONAT was a match made in heaven. Admittedly “fan-girling” over the brand that was born in the digital age and attracts a younger audience, Jen’s move into the role of MONAT Australia’s Vice President & Managing Director was meant to be. Since launching MONAT Australia in October 2021, amongst some of the harshest restrictions nation-wide, she’s used her playful, fun and hard-working approach to smash company records and exceed sales forecasts by more than 200%.

As a mum of two girls, Jen is equally as passionate about helping men and women find success in this channel, as she is about setting an outstanding example for her daughters. Proving that you really can have a family and a career that is truly limitless.

So, whether it’s keeping up with the fast pace of a growing company, developing leaders or taxiing her kids to and from soccer or dance, there’s nothing a little bit of coffee, dry shampoo, eye cream, and massive amounts of passion that can’t make big dreams come true.

Heath Tully

Director

The Body Shop at Home

Heath Tully has been the Director of The Body Shop At Home in Australia for the past 3 years, taking the business from decline to consecutive years of sales growth. He is passionate about supporting and empowering his tribe of consultants to achieve big dreams, and although a relative newcomer to direct selling (having an E-commerce, Digital and Marketing background) he has the passion for the industry running through his veins. Heath is keen to lend his unique experience and background to helping shape the future of direct selling in Australia.

Melissa Seitz

Director

Rodan + Fields

Melissa Seitz is the Vice President and General Manager for Rodan + Fields Asia/Pacific.

Having spent more than 20 years in the Direct Sales Channel in both Marketing and General Management roles, Melissa has successfully launched two US based skincare brands in Australia and worked extensively throughout Asia.

Having previously held a board position with the DSA, Melissa is passionate about our opportunity and what the future holds.

Rochelle Potter

Director

USANA

Rochelle Potter has been with USANA for 2 years. Her passion for the USANA business and the success of its Associates is driven by her vision of connecting USANA to every household across Australia and New Zealand.

She has extensive experience in Direct Selling with over 29 years of employment in both Australia and the United States. Previous, Rochelle has also served on the Board for the Direct Selling Association of Australia for 5 years.

Prior to joining USANA, Rochelle was the Managing Director of PartyLite Australia where she managed to grow a party-plan business year-over-year despite the challenges of a global pandemic. She was also employed at Nutrimetics for 7 years, progressing to the position of Deputy Managing Director of Nutrimetics ANZ during the final 2 years of her employment. At Nutrimetics, Rochelle and her team successfully turned both the Australian and New Zealand businesses into profit and achieved Tupperware’s Turnaround Company of the Year Award.

Her entrepreneurial spirit drives her successes through partnering and collaboration with key internal and external stakeholders. Prior to Nutrimetics, Rochelle worked at Amway for 14 years including various roles in brand management, new product development and new business start-ups at Amway World Headquarters (Michigan) over a 7-year period.

Rochelle’s qualifications include a Bachelor of Commerce majoring in Marketing (Grand Valley State University, Michigan), and she subsequently completed a Transformational Leadership Program at Rollins College (Winter Park, Florida).

Previously, as a single mother of 2 young children and while working in a full-time corporate position, Rochelle built a start-up business from ideation to commercialisation and was successful in launching her own patented product in Tesco, Amazon and QVC UK.

Rochelle strongly values company culture and is a highly effective motivator bringing the best out of her team.

Being a wife and mother of 3 children (21, 19 and 6) she is very busy on the home front. Rochelle lives an active lifestyle, is a keen runner, and enjoys swimming, dancing, movies, good food and quality time with family and friends.

Bianca Cosentino

Director

Modere

Bianca has worked within the Direct Selling Industry for 17 years, across multiple leadership positions, most recently serving as the General Manager for Australia and New Zealand at Kyani, and currently as Sales Director, Australasia for Modere.

In her current role, Bianca is responsible for leading the Australasian Sales team and for developing and executing key growth strategies to meet budgeted revenue goals. Within this role, focus lies in formulating strategies for customer acquisition, enhancing customer experience, implementing effective retention tactics, delivering duplication models, developing training and event strategies, and implementing reward and recognition initiatives to drive distributor success.

Celine Egan

Director

Juice Plus+

Celine joined the Direct Selling community over 36 years ago to make a little extra play money back in Dublin, Ireland. Her commitment to her business changed when, after having children she wanted something different from life than returning to her previous corporate role. Within a year of committing to her Direct Selling business, Celine had replaced her full­ time income and has built strongly since then to become a major player and inspiration to thousands in our industry through her hard work and rock-soli d belief in the business model.

In 2010 Celine joined Juice Plus+ Australia. Within a couple of weeks, Celine became the first Australian Sales Manager.

As part of the great JPCA team, Celine is committed to helping individuals in the field to think team and be proud out loud! She is passionate about making sure that the people she works with, walk away knowing that their time is being put to good use and that they are armed with the skills, resources and tools to succeed in their Juice Plus+ business. In 2014, as a result of her commitment to the Juice Plus+ family, Celine was offered the opportunity to become a director and co-owner of The Juice Plus Company Australia Pty Ltd, along with her husband Mick. Since then Celine has continued to work tirelessly to educate and inspire the next generation of leaders and has helped raise the Company to even greater heights.

After 11 years of service to the Juice Plus+ Company AU/NZ, Celine was announced as the New Chief Growth and Operations Officer for AU/NZ in July 2020. Celine now takes the role of CEO as of December 2021.

Anthony Dene

Director

Arbonne

Anthony has over 26 years of Sales, Marketing and Leadership experience within the FMCG and Network Marketing Industries. His passion and love for our industry began in 1996 when he joined Avon as a new marketing graduate. What simply blows him away is how that initial 2 year plan transformed into a phenomenally successful Network Marketing career spanning over 2 decades, leading many diverse strategic projects as well as partnering with commercial and field leaders from geographies all over the globe.

Now leading the Arbonne business in Australia and NZ, he is committed and driven to empower and inspire as many people as possible to make positive change in their lives and as a BCorp find the right balance of people, planet and profit.

Besides being a Network Marketing advocate he is the coach, mentor, chief arbitrator, and UBER driver of 4 very competitive rugby, soccer, bluestag, surfclub competing kids.

John Hobby

Vice Chair

Nu Skin

John Hobby is the General Manager for Nu Skin Pacific, covering Australia, New Zealand & French Polynesia. John was raised in a direct selling family business and this guided John to embark on his career in direct selling straight from his studies and he now has over 10 years of industry experience.

John spent 2 years as a distributor to gain insight into both sides of the industry and to better understand how to partner with the field. John’s passion is to see people change their lives in building success.

Peter Hurley

Chair

Herbalife Nutrition

Peter Hurley joined Herbalife Nutrition Australia in 2019. A career sales executive with General Management, Sales, Marketing and Supply Chain experience across Australasia, he has a strong understanding of how to support the requirements of Herbalife Nutrition Independent Members, employees and stakeholders within the region.

Peter’s experience, collaborative personality and strong commercial acumen have seen him serve on a number of industry advisory boards for both Grocery and Pharmacy channels. His proven track record of business plan delivery, channel turn around and building high performing teams means he is regarded as a trusted and collaborative leader, with a strong bias towards action. Peter’s role in leading and directing operations aligns with Herbalife Nutrition’s vision, mission and strategy. He is an advocate for good nutrition and embraces the Healthy Active Lifestyle Philosophy.