Board of Directors

Ric is a former Senior Vice President, Global Government Affairs for Herbalife Nutrition, serving over several decades in all geographic regions for the company, in general management, new country development, regional and global leadership, and in corporate, legal and public affairs. He has over four decades of experience in creating and leading national, regional and global industry bodies in direct selling, food, nutrition and business.  His experience has involved working ‘on the ground’ in more than one hundred countries and includes a number of government advisory appointments in different parts of the world.  Ric is currently providing diplomatic assistance in agencies of the UN.  

Ric’s ‘downline’ family currently numbers thirty-eight, with a deep commitment to a wide variety of family, church and community service, and as a mentor, university lecturer, Non-Executive Board Director and volunteer firefighter. 

Strategic Commercial Leader | Expansion Expert | Direct Sales Innovator

Jade Peak is a high-impact commercial executive with over 20 years of international experience leading market expansion, digital transformation, and sales optimization across the health, wellness, and beauty industries. Currently the Head of Australia & New Zealand at Amway, Jade drives strategic initiatives to scale distributor networks, elevate customer engagement, and fuel sustainable business growth in direct selling.

Jade’s career spans leadership roles at global consumer brands including McPherson’s, BWX, and PharmaCare, where she has consistently delivered exceptional results across eCommerce, brand development, and market entry strategies. Her portfolio includes achievements such as spearheading a comprehensive eCommerce transformation in ANZ, restructuring international business models for Southeast Asia, and navigating regulatory frameworks to enable global skincare expansion.

Known for her inclusive leadership, cross-cultural insight, and data-driven mindset, Jade excels in building empowered, high-performance teams and nurturing strategic partnerships. With extensive market experience across ANZ, China, ASEAN, Europe, North America, and the Middle East, she brings a unique global lens to every initiative.

Jade holds a Bachelor of Education from the University of Sydney, including an academic exchange at Oxford University. Her professional journey is marked by a deep passion for innovation, transformation, and creating long-term commercial value.

Gerard has over 11 years’ experience in Direct Selling and over 25 years’ experience leading technology companies across Australia, New Zealand and Europe. As a Director at Optus, Gerard led the wholesale division as well as the Consumer Sales and Marketing division for mobile. Having gained a passion for consumer sales, Gerard’s next step was Managing Director of the Strathfield Group, a company with 100 stores across Australia selling a broad range of electronic goods.

Gerard first became involved in the direct selling industry in 2013, when he moved to Amsterdam to head up ACN’s business development function in Europe. He was then asked to return to Australia to lead the Pacific region in late 2014. Since then, Gerard has led his team to transform the business, now partnering with leading brands in telecommunications, energy, home insurance, travel and electronic payment services.

In 2024, ACN made the difficult decision to exit all international markets. Given his experience and tenure, Gerard was their first port of call. Gerard and his wife, Audrey, have now successfully purchased the ACN business in Australia and New Zealand.  Having seen the impact the direct sales industry has on so many people’s lives, they are tremendously excited to invest in this unique services based opportunity in Australia.

With 3 children aged 5, 7 and 10 now growing up in the direct selling space, he is excited to see what changes ACN can make to the lives of many.

John Hobby is the General Manager for Nu Skin Pacific, covering Australia, New Zealand & French Polynesia. John was raised in a direct selling family business and this guided John to embark on his career in direct selling straight from his studies and he now has over 10 years of industry experience.

John spent 2 years as a distributor to gain insight into both sides of the industry and to better understand how to partner with the field. John’s passion is to see people change their lives in building success.

Recalibrating Belief Systems for Success 

With 13 years experience in sales, marketing & people leadership roles in the pharmaceutical industry, and over 20 years running my own speaking business, I can speak with authority on how to improve your team’s performance. 

In addition to face to face selling for 4 years, I’ve turned “middle of the road” sales teams into high performing teams as well as leading marketing teams with brands worth over $150 million. 

In 2005 I left the corporate life to follow my dream of creating my own company to inspire and motivate others. I’m at ease speaking to any audience, and I am a certified NLP (Neuro Linguistic Programming) Master Practitioner. 

Over the past 20 years building around the globe, I have worked with hundreds of thousands of people across 5 continents. 

I’ve been “on stage” & performing since the age of 10, and my use of real life examples with which all audience levels can identify make my sessions unpretentious yet incredibly powerful & memorable. 

Danielle Dobson is a powerful speaker who connects with her audience in a relatable, engaging way. She uses her warmth, passion and knowledge to spark curiosity and guide audiences to break the Gender Code, based on societal perceptions of gender roles in relationships, workplaces and communities

Danielle progressed from the corporate world of being a Certified Practising Accountant (CPA), to being a personal trainer and Executive coach. Her deep desire to understand why women have difficulty in bringing their full selves to work within the everchanging modern life, guided her research into this issue.

Over 50 interviews, hundreds of conversations, thousands of hours of research and analysis, and one book later she is the undisputed expert of how to navigate the Gender Code to make life, work and being human more rewarding.

Author of Breaking the Gender Code, Danielle has been featured in publications across Australia. Her work with companies around the globe, her ability to single-handedly parent three energetic sons, and her ability to see beneath human facades makes her an incredible coach, intuitive researcher and talented trainer.

From a challenging past marked by trauma, abuse, and foster care, to joining the U.S. Army as a teenager and facing life-altering adversities like breaking her back and early widowhood, Erika Cramer has journeyed through monumental struggles.

Today, she is renowned as The Queen of Confidence, a global leader in the world of confidence coaching, empowering women worldwide to reclaim their lives. To date, her programs have transformed the lives of hundreds of thousands of women globally.

Erika’s presentations go beyond her own personal stories of resilience, to explore what it takes to unlock potential, conquer fears and operate at your best. Erika dives into core themes of mindset, resilience and personal leadership to fill her audiences with energy and push them into action to be better.

Kirryn Zerna is a Keynote Speaker, facilitator, and author of The Stand Out Effect. Her inspiring, and immensely practical, presentations help business leaders, teams and entrepreneurs navigate the post-covid normal to build influential brands that ooze affinity with their customers, leaders, and teams both in person, and online.

Drawing on 23 years of experience, and a highly visual and interactive presentation style, Kirryn shares the latest social media and branding trends for small business and franchise gatherings and also works with corporate leaders and teams for ways to connect and communicate powerfully in a hybrid working environment.

Kirryn holds a Bachelor of Commerce, a Master of Management and is a Graduate of the Australian Institute of Company Directors. In 2017 she was awarded the Kerrie Nairn Scholarship for an emerging speaker by Professional Speakers Australia and has served on their National Board.

Young, fresh, vivacious, driven. Jen Usher is the ultimate next generation leader with a passion for people and a flair for innovative thinking.  

As one of the Direct Selling industry’s youngest CEOs, Jen has helped billion-dollar beauty and wellness brands such as Rodan + Fields and Kyani Australia & New Zealand (Amare) launch and thrive in Australia and New Zealand. Often having to overcome adversity to lead her teams remotely, she’s steered the way in leveraging social and digital resources to build strong teams, community, a strong sponsoring culture and delivering enviable results.  

With an intimate understanding of social media and gen-z/millennial culture, her next step into the premium haircare and skincare industry with powerhouse brand MONAT was a match made in heaven. Admittedly “fan-girling” over the brand that was born in the digital age and attracts a younger audience, Jen’s move into the role of MONAT Australia’s Vice President & Managing Director was meant to be. Since launching MONAT Australia in October 2021, amongst some of the harshest restrictions nation- wide, she’s used her playful, fun and hard-working approach to smash company records and exceed sales forecasts. MONAT Global CEO & Founder, Ray Urdaneta awarded Jen the company CEO Award in 2022 for delivering outstanding results, inspiring others and for her dedication to the growth of the Australian and New Zealand businesses she leads.  

As a mum of two girls, Jen is equally as passionate about helping men and women find success in this channel, as she is about setting an outstanding example for her daughters. Proving that you really can have a family and a career that is truly limitless.  

So, whether it’s keeping up with the fast pace of a growing company, developing leaders or taxiing her kids to and from soccer or dance, there’s nothing a little bit of coffee, dry shampoo, eye cream, and massive amounts of passion that can’t make big dreams come true

Sinead Pollock, originally from Ireland, has resided in Australia for the past 19 years. She is currently the Director of Sales for Mannatech Australasia, which includes Australia, New Zealand & Singapore. Prior to that she served as General Manager of Plexus Worldwide in Australia. Sinead began her career in network marketing in 2009 with Mannatech before departing to grow her skills with Plexus.

An inspiring corporate leader with extensive experience in General Management, field development, events, and strategic planning and execution. With a proven track record of growth by creating and nurturing key relationships, Sinead’s vision is to drive sales and rank advancement through strong field partnerships, and the integration of creative ideas and strategies.

Prior to entering the network marketing industry, Sinead worked in a variety of management roles in hospitality, and recruitment.

Young, fresh, vivacious, driven. Jen Usher is the ultimate next generation leader with a passion for people and a flair for innovative thinking.

As one of the Direct Selling industry’s youngest CEOs, Jen has helped billion-dollar beauty and wellness brands such as Rodan + Fields and Kyani Australia & New Zealand launch and thrive in Australia and New Zealand. Often having to overcome adversity to lead her teams remotely, she’s steered the way in leveraging social and digital resources to build strong teams, community, a strong sponsoring culture and delivering enviable results.

With an intimate understanding of social media and gen-z/millennial culture, her next step into the premium haircare and skincare industry with powerhouse brand MONAT was a match made in heaven. Admittedly “fan-girling” over the brand that was born in the digital age and attracts a younger audience, Jen’s move into the role of MONAT Australia’s Vice President & Managing Director was meant to be. Since launching MONAT Australia in October 2021, amongst some of the harshest restrictions nation-wide, she’s used her playful, fun and hard-working approach to smash company records and exceed sales forecasts by more than 200%.

As a mum of two girls, Jen is equally as passionate about helping men and women find success in this channel, as she is about setting an outstanding example for her daughters. Proving that you really can have a family and a career that is truly limitless.

So, whether it’s keeping up with the fast pace of a growing company, developing leaders or taxiing her kids to and from soccer or dance, there’s nothing a little bit of coffee, dry shampoo, eye cream, and massive amounts of passion that can’t make big dreams come true.

Heath Tully has been the Director of The Body Shop At Home in Australia for the past 3 years, taking the business from decline to consecutive years of sales growth. He is passionate about supporting and empowering his tribe of consultants to achieve big dreams, and although a relative newcomer to direct selling (having an E-commerce, Digital and Marketing background) he has the passion for the industry running through his veins. Heath is keen to lend his unique experience and background to helping shape the future of direct selling in Australia.

Having spent more than 20 years in the Direct Sales Channel in both Marketing and General Management roles, Melissa has successfully launched two US based skincare brands in Australia and worked extensively throughout Asia.

Having previously held a board position with the DSA, Melissa is passionate about our opportunity and what the future holds.

Rochelle Potter has been with USANA for 2 years. Her passion for the USANA business and the success of its Associates is driven by her vision of connecting USANA to every household across Australia and New Zealand.

She has extensive experience in Direct Selling with over 29 years of employment in both Australia and the United States. Previous, Rochelle has also served on the Board for the Direct Selling Association of Australia for 5 years.

Prior to joining USANA, Rochelle was the Managing Director of PartyLite Australia where she managed to grow a party-plan business year-over-year despite the challenges of a global pandemic. She was also employed at Nutrimetics for 7 years, progressing to the position of Deputy Managing Director of Nutrimetics ANZ during the final 2 years of her employment. At Nutrimetics, Rochelle and her team successfully turned both the Australian and New Zealand businesses into profit and achieved Tupperware’s Turnaround Company of the Year Award.

Her entrepreneurial spirit drives her successes through partnering and collaboration with key internal and external stakeholders. Prior to Nutrimetics, Rochelle worked at Amway for 14 years including various roles in brand management, new product development and new business start-ups at Amway World Headquarters (Michigan) over a 7-year period.

Rochelle’s qualifications include a Bachelor of Commerce majoring in Marketing (Grand Valley State University, Michigan), and she subsequently completed a Transformational Leadership Program at Rollins College (Winter Park, Florida).

Previously, as a single mother of 2 young children and while working in a full-time corporate position, Rochelle built a start-up business from ideation to commercialisation and was successful in launching her own patented product in Tesco, Amazon and QVC UK.

Rochelle strongly values company culture and is a highly effective motivator bringing the best out of her team.

Being a wife and mother of 3 children (21, 19 and 6) she is very busy on the home front. Rochelle lives an active lifestyle, is a keen runner, and enjoys swimming, dancing, movies, good food and quality time with family and friends.

Bianca Cosentino is a dynamic and respected leader in the direct selling industry, bringing nearly two decades of experience across high-impact roles, including Executive and General Manager positions. She is known for her strategic insight, people-first leadership, and unwavering commitment to purpose-driven business.

Her career is marked by a strong track record of empowering ISCs, driving business growth, and building values-aligned communities. Her work has earned widespread industry recognition for outstanding strategy, results, and leadership – including being presented with the prestigious Industry Contribution Award from Direct Selling Australia, honouring her lasting impact and influence within our space.

With a deep, holistic understanding of business and industry, Bianca blends innovation with energy and empathy. She brings clarity, heart and vision to everything she does, always focused on delivering meaningful impact. Her commitment to excellence and intention-driven leadership consistently creates environments where individuals are inspired to grow, lead, and fulfil their potential.

As Senior Director of Sales and Marketing for Australasia at Partner.Co, Bianca leads strategic initiatives, champions innovation and inspires transformative growth – committed to making a lasting difference and delivering an exceptional experience at every touchpoint.

Celine joined the Direct Selling community over 36 years ago to make a little extra play money back in Dublin, Ireland. Her commitment to her business changed when, after having children she wanted something different from life than returning to her previous corporate role. Within a year of committing to her Direct Selling business, Celine had replaced her full­ time income and has built strongly since then to become a major player and inspiration to thousands in our industry through her hard work and rock-soli d belief in the business model.

In 2010 Celine joined Juice Plus+ Australia. Within a couple of weeks, Celine became the first Australian Sales Manager.

As part of the great JPCA team, Celine is committed to helping individuals in the field to think team and be proud out loud! She is passionate about making sure that the people she works with, walk away knowing that their time is being put to good use and that they are armed with the skills, resources and tools to succeed in their Juice Plus+ business. In 2014, as a result of her commitment to the Juice Plus+ family, Celine was offered the opportunity to become a director and co-owner of The Juice Plus Company Australia Pty Ltd, along with her husband Mick. Since then Celine has continued to work tirelessly to educate and inspire the next generation of leaders and has helped raise the Company to even greater heights.

After 11 years of service to the Juice Plus+ Company AU/NZ, Celine was announced as the New Chief Growth and Operations Officer for AU/NZ in July 2020. Celine now takes the role of CEO as of December 2021.

Anthony has over 26 years of Sales, Marketing and Leadership experience within the FMCG and Network Marketing Industries. His passion and love for our industry began in 1996 when he joined Avon as a new marketing graduate. What simply blows him away is how that initial 2 year plan transformed into a phenomenally successful Network Marketing career spanning over 2 decades, leading many diverse strategic projects as well as partnering with commercial and field leaders from geographies all over the globe.

Now leading the Arbonne business in Australia and NZ, he is committed and driven to empower and inspire as many people as possible to make positive change in their lives and as a BCorp find the right balance of people, planet and profit.

Besides being a Network Marketing advocate he is the coach, mentor, chief arbitrator, and UBER driver of 4 very competitive rugby, soccer, bluestag, surfclub competing kids.

Peter Hurley joined Herbalife Nutrition Australia in 2019. A career sales executive with General Management, Sales, Marketing and Supply Chain experience across Australasia, he has a strong understanding of how to support the requirements of Herbalife Nutrition Independent Members, employees and stakeholders within the region.

Peter’s experience, collaborative personality and strong commercial acumen have seen him serve on a number of industry advisory boards for both Grocery and Pharmacy channels. His proven track record of business plan delivery, channel turn around and building high performing teams means he is regarded as a trusted and collaborative leader, with a strong bias towards action. Peter’s role in leading and directing operations aligns with Herbalife Nutrition’s vision, mission and strategy. He is an advocate for good nutrition and embraces the Healthy Active Lifestyle Philosophy.