>300,000 independent
sales consultants (ISC's)

Direct Selling Australia (DSA) is the national voice for direct selling companies. Since 1967, we’ve supported trusted brands and innovative newcomers who connect with Australians by selling directly to customers.

Our Members commit to the highest ethical standards, empowering people with choice, opportunity and confidence in a future-ready industry.

Together, we’re building a stronger, more trusted future for direct selling in Australia.

A Snapshot of our Industry

Earning matters most, but it’s not the only driver. While 31% of consultants join for extra income, nearly 70% are motivated by passion, community, flexibility, discounts, and personal growth.

Australians love buying direct. Over $800 million in sales last year shows the strength and trust in direct selling.

Wellness dominates, but our Members also sell everything from skincare and homecare to fashion, haircare and makeup.