Direct Selling Australia has been the leading representative body for direct selling in Australian retail for over 50 years. We represent and support organisations that manufacture and distribute their goods and services directly to consumers.
Our members, currently around 45 direct selling companies, are committed to our ‘Code of Practice’, which promotes high standards of consumer protection, professionalism, and ethics.
We are a member of the World Federation of Direct Selling Associations (WFDSA), which is a non-governmental, voluntary organisation that represents and supports the direct selling industry globally. The Federation pursues high levels of ethical conduct in the global marketplace, fosters advocacy by partnering with government, consumer, and academic leaders, and strengthens management in national and regional Direct Selling Associations.
Fiona has a strong and diverse administrative background. She has held many varied roles across several industries, including working in legal services and the educational sector. Fiona is enjoying being the Administration Co-ordinator for DSA, and welcomes any challenges that come her way. Personal time is spent living on the Northern Beaches enjoying the beach lifestyle.
Kelly brings diverse range of skills to our team after fulfilling careers in Elite Sport, Direct Sales, and Business Coaching. She is known for building and managing large teams with a focus on goal achievement, skill development & team culture, which has led to the success of the individuals and organisations she has worked with. As a Coach in sport & business Kelly understands the importance of growth; both in ability & processes which in turn improve standards & results.
With over a decade working with Thermomix in Australia & the USA, Kelly has a passion for the Direct Sales Industry & what it offers individuals in ways of opportunity & development.
Living on the Northern Beaches of Sydney, Kelly spends her down time with husband David and adult daughters Jessica & Emily, and their adored four-legged friend Jackson Brown. Her interests include a love of cooking & reading, keeping fit and exploring the local breweries & gin bars.
Kelly is a perfect fit for our Direct Selling Australia Team.
Geoff began his career in Advertising, then spent the next 15 years in the Direct Selling Industry in a variety of Sales and Marketing roles, first with Amway Corporation (with postings in Sydney, the USA, and the UK), and then with Nutrimetics International, based in Sydney.
Geoff then created several start-ups in the Audio-Visual space, most notably ‘Signal Media’, a full-service film and event production agency servicing the corporate market in Australia and the Pacific region.‘Signal’ then merged with ‘Veritas’, one of Australia’s leading Event Management companies. As a partner/board member at Veritas, Geoff worked closely at CEO level to develop and implement field communication and incentive strategies for companies including Merck-Serono, Cisco, Lenovo, McDonalds, Frito Lay, Vodaphone, and Visa.
In 2015 Geoff sold his interest in Veritas to return to the Direct Selling channel as Sales Director of Mannatech. In 2016, Geoff moved into the General Manager’s role.
Geoff then spent 6 years with USANA Health Sciences, based both in Europe and then as Vice President for Australia and New Zealand based in Sydney.
Geoff is a Husband/Dad/Grandfather living in Manly on Sydney’s Northern Beaches. His interests include tennis, surfing, travel, cooking, writing, photography, and filmmaking.
Adele has a strong interest in all aspects of the regulatory cycle, including stakeholder advocacy in relation to proposed legislation and policy. She has significant experience in competition and consumer law matters including implementing compliance programs and systems as well as conducting internal investigations and defending companies and individuals in response to allegations brought by the ACCC and advising clients on appropriate strategic responses to regulatory action in terms of both penalties and brand reputation.