Member Connect Meetings May 2024

Don’t miss our ‘Member Connect’ meetings in Sydney, and Virtually in May 2024.


Join us at our ‘Member Connect’ meetings in Sydney, and virtually in May 2024.

Our Board members and corporate team invite you to connect and get the latest industry news. Expert guest Abbie White from Sales Redefined will join us and speak on upskilling to win. Direct Selling industry specialist Heather Chastain from Bridgehead Collective will be zooming in from the USA and speaking on attracting the generations you want into your teams with her groundbreaking generational engagement study. Plus, we will update you on any current issues relating to the protection of your businesses.

There will be an ‘open microphone’ session for all members to interact, ask questions, and share ideas and initiatives to help promote our industry growth in Australia.

Note: These 90-minute meetings are exclusive to Direct Selling Organisation member CEO’s and their senior management teams.


Standard $59.00 inc GST

*Fee applies to in person events only


Nu Skin
Level 2, 2 Eden Park Drive
North Ryde NSW 2113

Brunch Meeting – 11.00am-12.30pm

Guest Speaker: Abbie White, Sales Redefined NSW


Virtual Meeting

Brunch Meeting – 11.00am-12.30pm

Guest Speaker: Abbie White, Sales Redefined NSW

Proudly sponsored by


Abbie White
Sales Redefined NSW
Heather Chastain
Bridgehead Collective
Geoff Mulham
Direct Selling Australia
John Hobby

Abbie White

Business NSW

Abbie White, Australia’s most in-demand sales dynamo, redefines sales for the digital era. As the CEO & Founder of Sales Redefined, her superpower is being the marriage counsellor for sales and marketing, bridging the gap yielding 2000%+ ROI on lead-generation campaigns.

Abbie has facilitated over $500M in sales, with 17 years’ experience in the trenches. Prior to Sales Redefined, she held the position of National Sales Manager at IBM overseeing a $100M AUD portfolio and transforming the sales performance of her team. Abbie is a sought after thought leader, Forbes Australia Contributor as well as one of only two LinkedIn Sales Insiders for APAC. Her background in Business Management and Positive Psychology, coupled with emotional intelligence certification make Abbie a superfood for business growth.

Heather Chastain

Bridgehead Colletive

With 20+ years Direct Selling industry experience in Sales & Operations building efficient, dynamic and successful teams, Heather is obsessed with delivering extraordinary, successful outcomes for our clients and partners.

Bridgehead Collective commissioned the Center for Generational Kinetics and directed research to discover perceptions of entrepreneurship, the gig economy, and, more pointedly, direct selling. Statistical significance was of utmost importance in this first-of-its-kind analysis, so the study represents a wide-sweeping sample that reflects individuals, with an equitable mix of genders, demographics, employment status, education levels, and location.

Geoff Mulham


Geoff Mulham was appointed CEO of Direct Selling Australia in 2022, and leads the team responsible for representing and supporting the Direct Selling industry and it’s members in Australia. 

Geoff’s role sees him interacting with Direct Selling leaders to share best practises, as well as advocating on their behalf to regulatory and Government bodies in Australia. 

Geoff has over 30 years’ experience in senior roles within the Direct Selling industry with Mannatech, Amway, and Nutrimetics, working in Australia, the UK, and the USA. From 2017-2022, Geoff held the position of Vice President and General Manager of USANA Health Sciences Australia and New Zealand. 

Geoff also spent 20 years managing his own global film and event production agency, partnering with companies including Frito Lay, Qantas, Vodafone, Westpac, and Cisco. 

John Hobby

Vice Chair

Nu Skin

John Hobby is the General Manager for Nu Skin Pacific, covering Australia, New Zealand & French Polynesia. John was raised in a direct selling family business and this guided John to embark on his career in direct selling straight from his studies and he now has over 10 years of industry experience.

John spent 2 years as a distributor to gain insight into both sides of the industry and to better understand how to partner with the field. John’s passion is to see people change their lives in building success.